So, here we go again, not only Hispanic immigrants are being influenced by the American culture, but they are simultaneously influencing the way Americans live and perceive life. Does this sound familiar? Probably it does if you have been reading not only the rest of my blog, but anything related to multicultural marketing published recently. The novelty in this case? that the Latino influence is expanding way beyond the states usually associated with immigration.
Emory University's Mary Odem discusses her recent book on how Latino immigration has affected the southern U.S. Latino Immigration From a Different Direction - New America Media